We’re announcing today that Wasteland Kings, the project of which we’ve been livestreaming development for the past few weeks, will from now on be named “Nuclear Throne”. It’s a bit of an haphazard announcement, with Justin Chan’s beautiful artwork above still not being finished, without us having a new logo and before we’ve been able to properly change the name on all the platforms officially, but we thought that if we’re doing open development we might just as well be open about it.
After announcing the game for PC, PlayStation 4 and PlayStation Vita during Sony’s press conference at gamescom, we were contacted by a Dutch employee of InXile Entertainment, the studio behind 1988 title Wasteland and the recent Kickstarter for Wasteland 2. They explained that InXile CEO Brian Fargo and some of the team were worried about possible brand confusion and argued that Wasteland Kings could be misinterpreted as a title in the ‘Wasteland’ franchise.
We’ve been through a lot of trouble with people riding on things of ours, and we understand that American trademark law is pretty strict in that not defending a trademark weakens it. We realize that both games are set in a similar setting, that the names are similar and that InXile obviously felt the need to reach out. Although we aren’t sure Wasteland Kings and Wasteland are confusing enough for this to be an issue, both us and InXile really don’t want to spend development time on arguing over trivialities.
Most of all, we appreciate that the first contact between us was by a normal employee, and not a lawyer. There was no extravagant Cease & Desist-letter, nor a threatening letter in an envelope labelled ‘URGENT’. The e-mail we received was short, amicable and to-the-point. It was followed up by a quick conversation on Skype, in which we established that it would be the right thing for us to change the name.
This is the way business should work nowadays: between people, not companies, not lawyers, not departments. There’s so much paperwork between one and another that it’s easy for people to forget that they’re dealing with people instead of numbers and dossiers. Things can be friendly, rather than formal for the sake of formality.
We’ve spent the past week debating names with Paul, Jukio, Joonas and Justin. We’ve had amazing suggestions, such as ‘Genetic Miracles Fish & The Gang Vault Runners’, Trash Monarchs, Kingstarter and ‘GUN GODZ: Legend of Yung Venuz: Originz’. After almost 90 emails, we decided upon the new name, one that we felt did not only resolved the trademark issue but is also more gender-inclusive. We then made sure Sony, Steam and Humble were up to date and wrote this announcement right after the new title reveal at Eurogamer Expo.
So, we’re announcing Nuclear Throne, our top-down action roguelike-like about mutants in a postapocalyptic future. We’re extremely proud to be working with Paul Veer, Jukio Kallio, Joonas Turner and Justin Chan. The majority of development will be livestreamed over at nuclearthrone.com on Tuesdays and Thursdays from 1PM CET until 5PM CET. Nuclear Throne is launching on PlayStation 4, PlayStation Vita and PC through Steam and Humble.
Nuclear Throne will be available through Steam Early Access and Humble Store in early October at an Early Access price of $12.99.